The Dissemination of Thought

Just because it's in print doesn't mean it's intelligent…

A simple, scientific look at #socialmedia and the rise of the sheeple

with 17 comments

This will be the shortest, most mind-numbingly boring post you will ever see on this blog but it doesn’t matter, because the point of it isn’t to entertain.

The point of it is to test a theory that social media is turning many of us into sheep who will like or follow something just because they are told to, or because “everybody else is doing it”.

As much as the part of me that loves Nineteen Eighty-Four, intellectual debate and music on vinyl doesn’t want to believe it’s true, the rational part of me has seen enough evidence to suggest sheeple are about to take over the world.

If we’ve progressed to the point as an electronic-based society where we do things just because we are told to, we really are screwed.

Here’s how we’re going to test my sheeple theory:

1. I’m going to provide the links to both The Dissemination of Thought Facebook page and my Twitter account below.
2. Then I’m going to tell you I’m fucking awesome and possibly the smartest – and funniest – human being on the planet, and that all the popular kids are following my musings.
3. At this stage, I’m going to tell you to follow me because, if you don’t, the universe will ostracise you as you disappear into a black hole of social media oblivion.
4. This is the point where the sheeple will pick up their smartphones or iPad and click the follow button simply because I said to, without giving a moment’s thought as to why they are doing so. It’s also the point where the anti-sheeples* will consider whether they want to follow a vodka-swilling lunatic or flee terrified from cyberspace.
5. Step five is where the anti-sheeples who decided to follow me will do so, even if it’s just to make them feel a little more normal about their own eccentricities. But, in order to prove my theory, I want the anti-sheeples to also leave a brief comment on this post as to why they followed me, so I can compare the number of new sheeple v anti-sheeple followers.

* Author’s note: If this isn’t real thing, it soon will be.

In all honesty, I’m expecting to gain more followers than I am comments, because it doesn’t take any time or independent thought to be a sheeple. If that turns out to be the cases, the anti-sheeples should kiss their loved ones goodbye and head directly to their Judgment Day shelters to wait out the reign of monosyllabic stupidity. If my calculations are correct, it should only last about 147 years.

If you have an aversion to 140-character bursts of communication and refuse to become a Twitter whore, you can always like The Dissemination of Thought Facebook page.

Either way, please don’t be a sheeple.

Written by disseminatedthought

September 26, 2012 at 12:19

17 Responses

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  1. LOL, awesome, one of your most creative attempts yet to get more followers! But sadly very true.


    September 26, 2012 at 12:58

    • I find proving a point with satire works more effectively. That said, extra followers are always welcomed, as long as they are following because they want to.


      September 27, 2012 at 09:18

  2. following out of genuine appreciation 😉 I’m curious for the results! :p

    • So far, no one has followed me without commenting. 24 hours into my experiment, I’m genuinely stunned.

      Thank you for your feedback and welcome to The Dissemination of Thought. The first rule of TDoT is that you don’t talk about TDoT. The second rule about TDoT is that you must bring a muffin basket to each meeting.


      September 27, 2012 at 09:20

  3. Well I’m obviously fucked as I already follow you on both. I have just one other thing to say “baaaaaaaaaaaa”.


    September 26, 2012 at 21:24

    • “Well I’m obviously fucked…”

      Yes. Yes, you are. But that’s what Cuban cigars and 21-year-old single malt Scotch are for.


      September 27, 2012 at 09:20

  4. You had me at “vodka-swilling lunatic”

    McMademoiselle Likes

    September 26, 2012 at 21:55

    • If I had a dollar for every time a woman had become infatuated with a vodka-swilling lunatic, I’d probably have two dollars. There was a truly psychotic woman once but I was drinking red wine, not vodka, from the bottle at the time.


      September 27, 2012 at 09:16

  5. I almost didn’t comment, because I don’t like anyone telling me what to do. But then I decided to, because you make me laugh, and that’s one of my favorite things. So, I don’t know if this makes me a sheeple or anti-sheeple, but given my tendancy to live inside my own little world, I really don’t care. 😉

    Carrie Rubin

    September 27, 2012 at 01:30

    • That’s my point exactly. People shouldn’t like being told what to do, yet they like and follow – among other things – just because someone, normally a high-profile celebrity, tells them to.

      I’m the same as you: if somebody tells me I have to do something, I normally do the polar opposite just to spite them and prove a point.

      Don’t knock the appeal of one’s own little world. If all 6’5″ of me could fit between my ears, I’d be there in an instant.


      September 27, 2012 at 09:13

  6. Crap! Now I don’t know if I’m sheeple or not! I followed.

    Shane Sullivan

    September 27, 2012 at 05:00

    • If you followed because you wanted to follow, you are officially an anti-sheeple.


      September 27, 2012 at 09:14

      • Well that’s a relief.

        Shane Sullivan

        October 2, 2012 at 21:25

  7. I follow you on twitter already, but I’d follow because you were awesome enough to come up with the word ‘anti-sheeples’. I vow to use it in a sentence on an unsuspecting colleague tomorrow 🙂 Also, my drink of choice when I was very young was double vodkas & diet coke. Gross, no? So you get bonus points for the vodka swilling. Obviously I don’t mix my vodka with diet coke anymore. Well, except occasionally when alone & feeling nostalgic.


    September 27, 2012 at 22:50

    • I’ve mixed vodka with a lot of things but never Diet Coke. What the hell were you thinking?

      Did you manage to slip “anti-sheeples” into a sentence?


      October 2, 2012 at 12:07

  8. I already subscribe to your blog, but haven’t commented yet (I think … maybe I did? I dunno). Heck, I guess I can follow on Facebook, too.


    September 28, 2012 at 22:44

    • You sound as confused as I do. You’re going to fit in exceptionally well around here.

      Welcome to The Dissemination of Thought, where confusion and innuendo reign supreme.


      October 2, 2012 at 12:07

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